We built an engine that measures Engagement Energy by mining Facebook Pages focused on businesses, organizations, communities and causes. Engagement Energy is measured by taking the normal Facebook data and scoring it using our proprietary algorithm. This algorithm is intentionally agnostic to traditional marketing demographics like race, gender, age and location. It is purely a measure of how engaged a community is as a whole as well as how engaged individuals are with a particular account.
In July we hooked up the Facebook Pages for Donald Trump and Hillary Clinton as a data test. The results were fascinating. We instantly knew how many people Liked, Commented and Shared posts from their respective pages. This allowed us to track and score each community throughout the Election Cycle.
Head over to our c1industriesblog for more information.